The Role: In-Studio Director of Photography & Editor

The Challenge: Showcase new reflecting wear in a controlled studio environment while keeping the visuals dynamic, high-end, and authentic to the brand without over stylizing. It was important for the project to utilize bits of BTS moments as well.

The Solution: Used carefully crafted studio lighting and camera movement to highlight the reflective nature of the clothing, emphasizing the texture, fit, and premium quality of the gear.